Interviewing Henry Lowenfels, Chief Product Officer at OneTeam Partners One Team Partners is a one-of-a-kind solution that helps athletes maximize the value of their name, image, and likeness rights. OneTeam specializes in group licensing, marketing, media, and investing. Through their partnerships with Players Associations, OneTeam’s mission is to transform the way all athletes participate in business by putting them at the center of the commercial ecosystem. They develop authentic relationships between athletes and brands and deliver integrated, turnkey solutions across sponsorship, athlete marketing, content, and digital marketing. To learn more, visit www.joinoneteam.com In this conversation, Henry talks about how video games and trading cards was the focus on which the business was initially founded, surrounded by other elements of opportunity that could really bolster the licensing business. The idea of collectibility that’s associated with sports stemming from trading cards to now, digital collectibles fascinating Henry and OneTeam Partners. He talks about how VR and Web3 are incomparable due to the massive engagement and money being invested in Web3. And about tokens enabling you to enter into a new world and a new type of experience Henry also mentions a kind of a booster program that will allow users the ability to get access to their favourite players. Hosted by Rohn Malhotra from SportsTechX - Data & Insights about SportsTech startups and the surrounding ecosystem.

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