🎙 Last in our series on innovations in sports broadcasting, this week we have Carlos Ballesteros Hernández, Co-founder & CEO at Pendular. Carlos discusses the journey of setting up the company and the problem they solve in the broadcasting space. Being a serial entrepreneur, Carlos has rich advice for others looking to enter this space; given his extensive experience in overcoming challenges while setting these companies up. Pendular generates automated highlights and real-time clips from streaming feeds for clubs and broadcasters. Their technology eliminates the need for manual editing and saves costs for companies. Their turnaround time for generating highlights is just one to two minutes. They are now working with top sports entities like the Australian Open and are growing rapidly. Takeaways: The future of sports content involves personalized and hyper-personalized content, and AI will play a crucial role in generating and analyzing content. Linear TV will not die, but the way people consume content is changing, and companies need to adapt to new consumption patterns. They started with a focus on vertical video content and have expanded to other formats. They are working on implementing AI capabilities to analyze entire games and personalize content. To learn more, visit: https://pendular.io/ Get in touch with Carlos Ballesteros Hernández at: www.linkedin.com/in/carlos-ballesteros-hernandez/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Download the Global SportsTech Ecosystem Report 2024: https://sportstechx.com/reports/gster2024/ Chapters 00:00 Setting up Pendular 03:50 Generating Videos in Various Formats 08:28 Challenges and Success Stories 15:04 Advice for Entrepreneurs 19:36 Personalizing Content and AI Capabilities 23:10 Future of Sports Broadcasting 27:45 Favorite Sporting Moment 29:41 Next Steps for Pendular

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