In this episode of the Sports Tech Allstars podcast, we present Danny Cortenraede, founder and managing partner of In Studio Ventures.We discuss Danny's journey from the Netherlands to becoming a key player in sports technology investment, the strategies behind InStudio Ventures, and the importance of athlete capital in the investment landscape. Danny shares insights on market opportunities, particularly in youth and women's sports, and highlights the unique advantages of the Los Angeles market for startups. The conversation concludes with a look at the future initiatives of InStudio Ventures and the growing role of athletes in the investment space.Takeaways- Danny's journey began in the Netherlands, working in corporate roles before venturing into entrepreneurship.- He founded InStudio Ventures to help reduce the failure rate of startups in sports technology.- The firm focuses on investing in companies with at least $1 million in annual revenue.- Danny emphasizes the importance of strategic partnerships in the investment process.- InStudio Ventures aims to add value beyond just capital, leveraging relationships in the sports ecosystem.- The global sports market is expanding, with significant opportunities in youth and women's sports.- LA is a unique market with numerous sports teams and events, making it a hub for sports technology.- Startups need to commit to the LA market and build local relationships to succeed.- Danny's firm is actively involved in educating athletes about investment opportunities.- The future of sports technology is promising, with a focus on AI and analytics.To learn more, visit: https://www.instudioventures.comGet in touch with Danny Cortenraede at: linkedin.com/in/dcortenraede Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Global Sports Tech Ecosystem Report 2025: https://sportstechx.com/reports/gster25/ Chapters00:00 Introduction 04:38 Danny Cortenraede's Journey08:53 Investment Strategies at InStudio Ventures13:28 Focus Areas and Market Opportunities17:58 The Role of Athlete Capital in Investments22:09 The Unique Landscape of Los Angeles for Startups26:42 Future Outlook and Upcoming Initiatives

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