Meet Aarti Dabas, the Chief Media Officer at Formula E.In this episode, we learn about her journey from journalist to Exec at the ICC and Formula E. She discusses Formula E's purpose-driven approach and the challenges of promoting a new sport to a younger audience. Aarti also highlights the importance of diversity and using sport as a tool to create positive change.Tune in for an inspiring conversation!Aarti’s Experience:Chief Media Officer (Formula E)Head of Media Rights, Broadcast & Digital (ICC)Producer (IMG, Ten Sports, and ICC)We cover:(0:00) - Introduction(1:40) - Community Update(10:04) - Aarti’s Covid sabbatical(22:41) - Her career journey from Journalism in Delhi(25:28) - What is Formula E?(36:14) - Aarti’s role at the ICC(39:10) - How Formula E is empowering Gender Equality in sport(59:07) - Who Aarti would swap roles with for a day(01:01:26) - Final advice for future Chief Media Officers(01:04:22) - ASK SPORTSGRADAdditional Episodes you may enjoy:#228: Melissa Lawton (SailGP) - How to be the Chief Content Officer at Sail GP#50: Finn Bradshaw (ICC) - How cricket.com.au was built#148: Andrew Ryan (FIBA) - How to sell sports media rights*Want to stay up today with all the latest job opportunities, Q&As with professionals, new podcasts, and networking opportunities? 👉 Subscribe to the SportsGrad NewsletterGot a career problem you need help with? Become a SportsGrad Member and join ASK SPORTSGRAD every week. You’ll get access to our entire bank of exclusive ASK SPORTSGRAD recordings, plus join a global network of future and current industry leaders, and be able to join our Talent Collective to get hired easily.👉 Become a SportsGrad MemberLooking for a job? Check out the new go-to job board of the industry.👉 Discover SportsGrad JobsIf you want to learn more about us, feel free to connect with us on LinkedIn: Reuben, RyanInsta: @sportsgrad @sportsgradjobs*This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes here? It takes less than 60 seconds, and really makes a difference in helping to land guests.Thanks for listening! You’re all legends. Hosted on Acast. See acast.com/privacy for more information.

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