Meet Shayla Clarke, Audience Growth & Engagement Coordinator at the Richmond Football Club. Shayla started her career with the Tigers, and over 6 years tasted premiership success, as well as growth in multiple roles. Lots to look out for including how to get a job in the AFL, how to progress and be promoted at work, what it’s like working at the MCG on match days for close to 100,000 fans, and how to engage the huge fan base of the Richmond footy club. We cover:(01:00) Who is Shayla Clarke?(01:52) What’s happening in the SportsGrad Community?(05:17) Shayla’s secret side-hustle(06:55) Get to know Shayla: Quick-Fire Questions(09:57) What working in Fan Engagement at Richmond FC involves(13:27) Shayla’s career journey to this position(18:27) What at match day at the MCG with Richmond looks like(22:47) What to do when things on match day don’t go to plan(24:27) Planning for the 2024 ANZAC Day Eve match(27:07) How to create new fans of a football club(29:28) Richmond’s multicultural programs(30:37) What it’s like to win an AFL grand final as a staff member(36:52) Skills needed to work in Fan Engagement in the AFL(39:51) Shayla’s advice to her younger self at the start of her career(42:07) ASK SPORTSGRAD---Additional episodes you may enjoy:#38: Grand Final Special - BTS of the 2020 AFL Premiership with Kevin Wilson from Richmond FC#59: Fan Engagement at the Sydney Sixers with Aaron Wharton#238: Journey to Diversity & Inclusion Consultant with Rana Hussain---Want a weekly dose of career inspo? Get industry stories, upcoming events, and the latest sports jobs in your inbox each Friday.👉 Subscribe to the SportsGrad NewsletterThe SportsGrad Community connects Members to peers, professionals, events, jobs, and development opportunities. Join as a Rookie or Pro Member.👉 Become a SportsGrad MemberWant our recruitment insights? Hiring Managers, get the SportsGrad Talent newsletter👉 Subscribe to SportsGrad TalentFollow us on Instagram and TikTok!This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.auThanks for listening! You’re all legends. Hosted on Acast. See acast.com/privacy for more information.

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