Meet the man who growth hacked his app to 1M downloads
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Today I want to talk about something that I think you're one of the best in the world at, which is getting attention and going viral. So many people don't know Chris Josephs and that's okay because They have seen the Nancy Pelosi tracker or the Michael Burry tracker, or they've seen what you've been, you know, the recent thing you did with the UFC and getting a lot of attention there. So what I want people to get out of this episode is by the end of this, they'll be able to internalize their own Chris Josephs and whatever they're able to do, they'll be able to come up with viral ideas and to get millions of people to engage with their stuff. Do you think we can do that today?
Yeah. Yeah. I'll try and kind of unveil the curtain and I've been on your podcast before, and I think the theme of that one we did a while back was, we call it trend hacking. The analogy I like there was, you have a river of conversations going on on social media, and there's different boats that go along that river. As a brand, if you can throw a life jacket or a Any sort of thing to hook onto that boat and let that trend take it with you your brand you can kind of get growth with that I think with this one. It's a little bit more of um like This idea of and this will kind of set the conversation. Well is I don't see myself as a marketer I don't see myself even as a growth guy. I see myself more as like a social engineer and like what I mean by that is Social media is all built on algorithms and it's just one people one kind of side of the marketplace of the attention span and then the other side and On our side, it's like, how do we algorithmically and scientifically come up with a formula around our content that would work on kind of both sides?
So as a social engineer, like the things that go into it, reverse engineering, viral ideas, reverse engineering, a tweet that is kind of written a certain way so that it gets 20,000 retweets as opposed to 15,000. reverse engineering like if you're going to sponsor the UFC what's one thing to do you can kind of put autopilot on the on the banner or you can kind of really think through like how do we get this thing to get even more viral which I have a full-on kind of calculation I'll get into and um how do I add in the different variables for that one piece to go viral so as you kind of mentioned um We have the Pelosi Tracker Autopilot. It's the first app that allows you to automatically copy politician stock trades. That's kind of a viral idea in itself. I've personally built that Pelosi Tracker with the help of my team. It's not just me. But to around like 750,000. On Instagram, we have another account called the Politician Trade Tracker, which is around 750,000.
And our app has around like 1.2 million downloads, $300 million invested, things of that nature. So... The story on the UFC was a lot of people know the idea of the Pelosi tracker, but not as many people know that autopilot is the company and the product that powers the Pelosi tracker. So say a hundred people know Pelosi, maybe 20% of them know that autopilot is the team behind it. How can we kind of start creating that, narrowing that gap and getting more and more people to understand that autopilot is associated with the Pelosi tracker because the Pelosi tracker has such goodwill. The UFC, probably three weeks before their big sphere event reached out to us and was like, hey, we're big fans.
We'd love to market with you guys or we'd love you guys to come and sponsor kind of some of the upcoming fights. And we kind of thought at the beginning, like we don't do any sponsorships. We've never swung big. We've never done anything like that. Maybe now is the time because the UFC is great. Dana White, Joe Rogan's there. Trump goes a lot. invest like a politician, the majority of their fans are libertarians, like that would kind of work well. And we said, like, look, like, let's, let's kind of think it through. And let's go from there. It's a long, long story. But the way that we approached the the actual advertising of it was we haven't really gone to public with this stuff yet, I'm going to kind of work on making this viral.
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