This solopreneur made $300M so we gave him an award for it

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The Startup Ideas Podcast 36 min 2 speakers transcribed
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Greg Isenberg 0:00
Like what makes this business really great for other people who want to create businesses with tiny teams is number one, you lock people into an ecosystem. Number two, the customer service is just exceptional. Number three, family business. Number four, it's niche. It's not for everyone. And they went after like the Tony Robbins of the world. And then last but not least, it's a dope name.
Greg Isenberg 0:50
So there's something different about us today. We are wearing suits. Why are we wearing suits?
Jonathan Courtney 0:59
Greg, we are wearing suits today because we are introducing a new award for the industry. The entrepreneurial small business, business bootstrap industry.
Greg Isenberg 1:13
And what's that award?
Jonathan Courtney 1:15
That award is... The Tiny Team Award.
Greg Isenberg 1:22
And what does that mean?
Jonathan Courtney 1:24
It's an award we're going to give out maybe once per month, maybe once per quarter. Who knows?
Greg Isenberg 1:29
Maybe once per lifetime.
Jonathan Courtney 1:31
Maybe once per lifetime. So like zero consistency at all. Listen, audience, don't expect any consistency here. It's an award we're going to give out to a company that has a team of less than 10 people, but that is very special. It's like a company where you've maybe used their product or you've maybe seen their product around, but you didn't really know that it was just a tiny little team behind it. So it's a tiny team doing something big and special that you may or may not know about. They're like flying under the radar, that kind of thing, you know?
Greg Isenberg 2:08
You think they're bigger than they are, but they're smaller.
Jonathan Courtney 2:12
Yes. Yes, exactly. You think they're going to be bigger than they are, but then it turns out, you think it's like a hundred people, but then it turns out to be two people.
Greg Isenberg 2:22
Yeah. And it blows your mind and you just, you can't believe it. You're like, what? How is that even possible? Yeah.
Jonathan Courtney 2:28
Yeah. And it's super cool as well because they're often like family-owned businesses or like it's a couple or it's like a brother and sister or it's like two high school friends. And I just think that's like a nice heartwarming kind of story as well.
Greg Isenberg 2:43
Or just lovers. Just some lovers.
Jonathan Courtney 2:46
Just lovers. Yeah. It could just be just lovers, you know? That's it. We just keep it like that.
Greg Isenberg 2:51
All right. Let's dig in.
Jonathan Courtney 2:54
All right. So... The first Tiny Team Award for the Startup Ideas Podcast 2024 goes to King Flipchart.
Greg Isenberg 3:12
Yay! Okay, but I don't know that business at all.
Jonathan Courtney 3:16
Good, good, good, good. Okay, so King flip chart. If you go to any Alex Hermosi video, if you've ever seen videos of Tony Robbins on stage, if you've ever seen basically any public speaker using a flip chart on a stage, This flip chart, if you look closer, has a little stamp on the bottom right-hand side, and it says King. And this is because they are using a company called King Flipchart, which literally is two people doing one thing, and that is they make the world's biggest flip chart.
Greg Isenberg 3:55
Okay, and a flip chart, flip chart meaning one of those things where you're just kind of like a whiteboard?
Jonathan Courtney 4:04
It's literally like a stand with really big pieces of paper on it that you can write on and then just turn them over to the next piece of paper. A flip chart.
Greg Isenberg 4:15
And how well do you think these guys are doing?
Jonathan Courtney 4:18
Honestly, I don't know. And I've reached out to them to see if there's any way I can like, get that answer. I don't know the answer to that question. But the flip charts are very expensive. And literally every single person in the personal development space is using them. Look at any Alex Hermosi video where he's like every second Alex Hermosi video, he's standing in front of two of these flip charts. And the paper refills, which are specific to these flip charts, cost $100 for one paper refill. And we're a tiny company, like my company is very small, and we're using like four to five of these paper refills per month. So anybody who buys one of these flip charts is using that paper and essentially paying a monthly subscription to keep doing their events and using these flip charts. And they do pens.
Greg Isenberg 5:12
So I'm looking right now, they charge for the King flip chart exclusive set. It's 13, 15 euros plus taxes. And that includes the foldable and portable flip chart. I think it probably includes a few refills and stuff like that. But I didn't realize it would be that expensive.

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