Welcome back! This week, Caleb Talley, Jeff Amerine, and Matthew Ward chat with Perry S. Marshall, owner of Perry S. Marshall & Associates. Perry S. Marshall & Associates has helped tens of thousands of small companies become big companies by applying advanced 80/20 to online advertising. Perry is one of the most sought after business consultants in the world, consulting in over 300 industries. Endorsed in Forbes and Inc Magazine, he’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars. In this episode, you will get to hear about common obstacles start-ups face, some topics surrounding some of Perry’s books, and interesting talk around AI and Machine Learning. Check it out! (1:23) Introducing Perry Marshall (2:11) Perry’s shower thoughts (4:54) The problem with profit-based health care systems (7:31) How Perry wrote the best-selling book on digital advertising (18:54) Kindergarten business vs. the adult version of business (22:23) Evolution 2.0 (45:49) The earth as a self-regulating organism (51:50) Artificial intelligence vs. Biology (56:52) Wrapping up Links Caleb Talley Jeff Amerine Matthew Ward Perry Marshall 30 Day Street MBA Evolution 2.0 Quotes “So I write this book and then I turn it into an ebook, and right about then, like, Google hit the hockey stick and it just turned into this crazy magic carpet ride. Like, the whole world discovered that the English language is for sale, and the French, and the German, and Spanish. Right? And, like, this thing just went supernova, and Google went supernova, and like, I just kind of rode the coattails and I hung on for dear life.” (16:54) “I know how to explain things. I’m a marketing guy. And that’s why I wrote Evolution 2.0...This is literally the first book ever published that correctly explains how evolution works, that you don’t have to be a PhD to understand it.” (45:26)

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