Summary: On this episode of Startup Junkies, hosts Jeff Amerine and Caleb Talley talked with William Peng, co-founder and CEO of Northstar. This FinTech company enables employers to offer financial wellness as an employee benefit. William, a former product designer, co-founded the business to provide financial wellness through financial advice for The One Hundred Percent. Throughout the episode, Jeff, Caleb, and William discuss financial wellness, working for a startup, tech valuations, and much more! Thanks for tuning in! Show Notes: (0:43) Introducing William Peng and Northstar (4:53) Encouraging Users to Get the Most Out of the Product (6:32) How Working for a Startup Affected William’s Entrepreneurial Journey (13:04) Tech Valuations (14:59) Northstar’s Ideal Customer (17:59) What Does Winning Look Like for William? (22:30) Advice to Younger Self and Closing Thoughts Links: Jeff Amerine Caleb Talley William Peng Northstar Quotes: “There is a lack of resources for the majority of people—unless you’re already wealthy and can afford a financial advisor, for example—to make the best [financial] decisions for themselves.” William Peng, (3:37) “With financial advice, it’s kind of the classic vitamin versus painkiller problem where people don’t generally sit around thinking ‘I need financial advice,’ unless they have a specific moment in time that they’re looking for it.” William Peng, (5:12) “Our core [customer] base has a lot of high-growth tech companies of different sizes, from startups all the way to enterprises, but we also work with customers in other industries as well. It’s really important that we can support a wide diversity of backgrounds and employees, and not just those who have high-paying tech jobs.” William Peng, (15:15)

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