Send us Fan MailI've spent over 31 years as a business growth advisor, having worked with over 10,000 businesses and achieved an average growth margin of 45% within 12 months.During this time, I've learned a lot of things, some of which worked and some of which didn't. I've selected my top five effective strategies that you need to know in 2026.Watch this video and learn what I think is the difference between success and failure in business.Lack of measurement - One of the biggest mistakes I see is a lack of measurement. I'm not talking about financial measurement, although I would say financial awareness is definitely a mistake made by 80+ percent of all small business owners. Rather, I'm talking about a lack of quantification and measurement of sales and marketing results. In this video, I discuss what you should be measuring and why you should be measuring it.Testing - the three most important things in marketing and sales: testing, testing, and testing. Learn why by watching this video.Better, more,Better, more, new - This is one of the secrets to your success in business. The steps are:1. Improve your marketing by making it better2. Do more of it3. Introduce new marketing ideasYou must follow this order and not do it the other way around.The last of the five key areas is AI, or artificial intelligence – I'm not talking about ChatGPT. I'm talking about maximising your AI results by learning a few AI tools that really work and can make a massive difference in your business. I would estimate that 99% of small businesses that use AI are using less than 5% of the effectiveness of the individual AI resources.Want to know more from me? Go to results-mastery.com and don't forget to subscribe to my podcast. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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