Send us Fan MailSeminar Overview - Results Mastery“Double your leads and sales in 90 days” seminar delivered by Steve MillsCore premise: all marketing works, but not consistently — the goal is a repeatable, measurable systemAI advocacy: most people use less than 10% of their AI tool’s capabilityRecommendation: pick 1–2 AI tools and go deep; don’t spread your time across many.Core Framework — Six Steps of Business GrowthSteps 1–3: outbound and awarenessOvercome obscurity — grow your reachable audienceConsistent communication — build know/like/trust over timeReputation building — referrals, content, social proofSteps 4–6: conversion 4. Two-way communication — prospects start engaging back 5. Turn goodwill into meetings (first date analogy) 6. Convert meetings into sales — and maximise lifetime valueKey conversion insight: going from 40% → 60% close rate = 50% business growthLifetime value and referrals are as important as the initial saleKey Marketing Principles CoveredNiche targeting outperforms generalist positioning — specialist commands higher fees and trustFocus on top 3 lead generation channels; master before adding moreLead magnets: offer expertise upfront to attract potential clients (this seminar as example)Follow-up is critical: 80% of sales require 5+ follow-ups; most businesses quit too earlySpeed matters: follow up a lead within 2 minutes if possibleKeep-in-touch story: prospect attended a Swindon seminar 15 years ago, received weekly marketing, became a clientMeasure everything: leads by source, website visits, calls made, meetings booked, conversion rate, avg. sale value, client retentionFacebook ads case study: scaled from £300 test → £30k/month spend at 12x ROI (≈£360k/month revenue)Next Steps & Offers for AttendeesFree one-to-one meeting (valued at £250) — book at results-mastery.comFree video marketing audit of attendee’s website (valued at $197) — email Steve with website linkFree marketing assessment tool at results-mastery.com → Free Advice sectionRecording of this seminar sent to non-live viewers (valued at £47)90-day plan outline:Days 1–30: define ideal client, choose top 3 channels, build lead magnetDays 31–60: launch email sequences, implement conversion call process, set up weekly tracking dashboardDays 61–90: optimise metrics, cut what isn’t workingPlatform recommendation: High Level (white-labelled as “Results Mastery Hub”) for email/marketing automationLinkedIn Mastery course available via Mastery University — ~250 short videos covering LinkedIn, Facebook, YouTube, SEO, paid ads, and moreContact: steve@resultsmast If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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