Rónán Dowling-Cullen, CTO at Bounce Insights joins us to discuss how technology can be used to improve market research, and how tech can enable data-driven decision making.The Guest - Rónán Dowling-Cullen, CTO at Bounce Insights:Rónán is the Chief Technology Officer of Bounce Insights. Bounce Insights enables companies to validate the assumptions behind their pivotal business decisions. The Bounce platform provides fast results, quality respondents, and an easy-to-use interface for the benefit of insights-driven businesses. Bounce currently provides customer data for a wide variety of customers, including Coca-Cola HBC, Diageo, and Specsavers. How to Make Data-Driven Decisions:Today, making the right business decisions has become more important than ever as we operate in an ever-changing landscape with high failure rates. Therefore, it is vital to base in evidence the decisions we make in order to adapt and grow successfully. What if there is a way of gathering real-time data from your prospective customers and using their feedback to make the best decisions?Some of the topics covered in this episode include:The challenges of growing a business in an ever-changing landscape.The opportunity of driving success through data-driven decision-making.The business benefits of gathering feedback from clients and users.The technologies and processes that enable quality and real-time data insights.Internationalizing a business and launching into new markets.You can find The Story of Software podcast on any podcast platform of your choice.The Story of Software Podcast is produced by Zartis. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

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