István Kovács, CTO at Recart, talks about the role of AI in text marketing, and how companies change their marketing strategies in the lead up to Black Friday.The Guest - István Kovács, CTO at Recart:István Kovács is the CTO at Recart, a Budapest-based text marketing company that manages your SMS marketing through the use of AI. István has over 15 years of experience working in software development and leading teams in various domains, including e-commerce, banking, insurance, and airlines. AI SMS Marketing and More:Imagine you're walking through the bustling streets of Budapest, your phone pings with a perfectly timed, personalised text message about a sale on those sneakers you've been eyeing. This isn't just a coincidence; it's the result of sophisticated AI-driven text marketing, a rapidly evolving field that's changing the way businesses connect with customers.From the humble beginnings of simple email tools to the cutting-edge use of SMS and AI, István's insights offer a rare glimpse into the future of e-commerce marketing. Tune in as we explore how personalised messaging is not just about selling products, but creating meaningful connections in our digital age.Some of the topics covered in this episode include:Industries that leverage SMS marketing the mostCustomer targeting and benchmarking for outreachThe power of personalisation in SMS marketingHow AI can enhance SMS marketing technologiesListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

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