Kristian Mørk Puggaard, CEO at Tembi, talks about the rise of prescriptive intelligence, its real life application, and his predictions for the future. The Guest – Kristian Mørk Puggaard, CEO at Tembi:Kristian Mørk Puggaard is the CEO at Tembi, a Copenhagen-based market intelligence platform that combines data and expertise from multiple industries to create tailored analytics and intelligence for any business. Unlocking the Future: The Power and Potential of Prescriptive IntelligenceIn the ever-evolving landscape of technology, prescriptive AI is emerging as a game-changer for businesses across various industries. Unlike traditional analytics, which focus on what has happened (descriptive) or what could happen (predictive), prescriptive intelligence goes a step further by providing actionable recommendations on what to do next. This advanced form of data analysis leverages the power of machine learning, artificial intelligence, and vast amounts of data to deliver insights that drive strategic decision-making and operational efficiency.From optimising supply chains and enhancing customer experiences to transforming marketing strategies and revolutionising healthcare, the applications of prescriptive intelligence are both diverse and impactful. Some highlights in this episode include:Prescriptive intelligence: the future of decision-makingHarnessing external data for comprehensive market insightsExamples of market intelligence revolutionising businessesCutting sales noise: mastering lead qualification with data Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

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