Sandra Trittin, Co-Founder and CGO of Beebop, discusses grid flexibility, consumer centric innovation, and scaling cleantech solutions.The Guest:Sandra Trittin brings more than a decade of cleantech leadership experience spanning energy flexibility, virtual power plants, and distributed energy innovation. After beginning her career in Switzerland’s telecommunications sector, she transitioned into energy with the founding of Tiko Energy Solutions. There she helped pioneer residential flexibility well before the market was ready. Today she is the Co-Founder and CGO of Beebop, an AI powered grid flexibility platform, and serves on multiple boards across the European energy ecosystem.The Topic:This episode explores the evolution of residential flexibility, lessons from scaling early stage energy platforms, and the market conditions that shaped the launch of Beebop. It also examines how Beebop approaches grid and trading optimisation, why consumer centricity remains a barrier, and what is required to accelerate adoption across global markets.Some of the episode highlights include:Why early flexibility ventures struggled to find product market fit in the absence of market awareness and connected assets.The shift from technical proof points to commercial and consumer engagement challenges across the energy transition.How Beebop uses AI to optimise real time flexibility and integrate diverse sub VPPs into trading systems.What growing an international cleantech team requires during high growth phases.Why risk appetite, communication simplicity, and fact based information shape the pace of adoption. Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company.We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

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