#130: Aaron James—How to Define What Your Customer Really Wants

episode

The StoryBrand Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Related

recent transcribed audio

A.I. Safety Goes Mainstream + a ‘Hard Fork’ Exit AMA 1h 25m · 18 Sep 2026 · Hard Fork

Layoffs at the Kansas City Star will hurt local communities 15 min · 18 Sep 2026 · Kansas City Today

AWP: Beyond the Exam Room: Purpose, Myopia, and Population Health 54 min · 17 Sep 2026 · EyeCode Media

Planning Commission Meeting - Sep 17, 2026 1h 11m · 17 Sep 2026 · Leesburg Planning Commission

Heritage Commission - Sep 14, 2026 1h 57m · 17 Sep 2026 · Loudoun County Board Committees and Advisory Boards

Historic District Review Committee - Sep 14, 2026 1h 36m · 17 Sep 2026 · Loudoun County Board Committees and Advisory Boards

Report any issue

Source

Recorded07 Jan 2019

Publisherstorybrand.libsyn.com ↗

Handlerec:7966652

Show notes

What are you selling? Your quick answer may be "real estate" or "jewelry" -- but to really connect with customers, you need to understand the deeper value you offer them. You don't sell real estate, you sell peace of mind. You don't sell jewelry, you sell confidence. Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers' desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that. If you want to give yourself a big advantage as we start 2019, this is the episode for you!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in