The StoryBrand Podcast

#64: Can a Clear Message Win a War?

23 Mar 2026

Contributed by Lukas

If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Mill...

#63: The Secret to Building a Cult-Like Following for Your Brand

16 Mar 2026

Contributed by Lukas

If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Mill...

#62: The Exact AI Prompt Donald Miller Uses to Rewrite Flat Copy

09 Mar 2026

Contributed by Lukas

If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Busin...

#61: How to Build a $400k Marketing Business (Without Hiring a Team)

02 Mar 2026

Contributed by Lukas

What does it actually take to build a $400,000 independent marketing business without an agency, without a team, and without burning out? In this e...

#60: The 3-Phase Messaging Campaign That Fuels Sales

23 Feb 2026

Contributed by Lukas

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/ You can have a great product and a smart marketing plan...

#59: The Hidden Power of Difficult Conversations

16 Feb 2026

Contributed by Lukas

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/ Most of us avoid hard conversations. We tell ourselves it'...

#58: Want More Sales? Lower the Cognitive Load in Your Marketing

09 Feb 2026

Contributed by Lukas

Get free marketing videos every week from Don at WeeklySoundbite.com Every day, businesses lose sales because their message is hard to understand. ...

#57: Hala Taha—Catapult Your Personal Brand With This Simple Messaging Formula

02 Feb 2026

Contributed by Lukas

You might think posting daily, chasing trends, and being "everywhere" is the key to growing your personal brand. But what if the real problem isn't vi...

#56: Why Telling Your Story Will Not Grow Your Business (And What to Do Instead)

26 Jan 2026

Contributed by Lukas

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/ Companies love to talk about themselves—how they s...

#55: Winning Words: How to Lead When the Culture is Broken

19 Jan 2026

Contributed by Lukas

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com Leaders often inherit a culture. The problem is, some of those cult...

#54: Is Your Billboard a Complete Waste of Money?

12 Jan 2026

Contributed by Lukas

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/ Most business owners waste thousands on billboards tha...

#53: Why Your Nonprofit Isn't Getting Attention (And How to Fix It)

05 Jan 2026

Contributed by Lukas

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/ Nonprofit leaders often feel stuck between wanting to ma...

#52: How Creatives Can Scale Without Losing Their Soul

29 Dec 2025

Contributed by Lukas

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com You're great at your craft, whether it's designing, photography, or...

#51: StoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026

22 Dec 2025

Contributed by Lukas

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com As the holidays slow things down, many business owners take st...

#50: You Don't Have to Be the Hero to Change the World

15 Dec 2025

Contributed by Lukas

Get free marketing videos from Don every week at WeeklySoundbite.com Every brand has a story, but not every brand knows how to tell it well. We oft...

#49: Why Your Team Isn't Rallying Around Your Message

08 Dec 2025

Contributed by Lukas

Get free marketing videos from Don every week at WeeklySoundbite.com A confused team can't sell a clear product. Period. If your executive team can...

#48: How to Grow a Consulting Business in Uncertain Times

01 Dec 2025

Contributed by Lukas

Get free marketing videos from Don every week at WeeklySoundbite.com Running a marketing consulting business is never simple. In uncertain times...

#47: Why Narcissists Rise to Power and What Self-Aware Leaders Do Differently

24 Nov 2025

Contributed by Lukas

Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: so...

#46: Amy Porterfield — How to Pivot Your Business Without Losing Your Audience

17 Nov 2025

Contributed by Lukas

Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You've worked hard to build trust, grow your audience, a...

#45: The 5 Soundbites that Will Grow Your Business

10 Nov 2025

Contributed by Lukas

Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and kee...

#44: Could Niching Down Be the Fastest Way to Scale?

03 Nov 2025

Contributed by Lukas

If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable reso...

#43: The Simple Tagline Formula That Sells More Every Time

27 Oct 2025

Contributed by Lukas

Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most t...

#42: How to Create Facebook Ads That Beat the Competition Without a Big Budget

20 Oct 2025

Contributed by Lukas

Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading ...

#41: Codie Sanchez—The Messaging Playbook Behind Building a Thought Leader Brand

13 Oct 2025

Contributed by Lukas

So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spr...

#40: The One Sentence Every Business Owner Needs (And How to Write It)

06 Oct 2025

Contributed by Lukas

Most business owners dread being asked, "So, what do you do?" Not because they don't know, but because they don't know how to explain it without rambl...

#39: The 3-Phase Marketing Formula That Works Every Time

29 Sep 2025

Contributed by Lukas

Too many brands skip straight to "content" and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a si...

#38: BIG NEWS—Introducing The StoryBrand Podcast

22 Sep 2025

Contributed by Lukas

Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear ...

#37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

15 Sep 2025

Contributed by Lukas

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and befor...

#36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)

08 Sep 2025

Contributed by Lukas

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and befo...

#35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

01 Sep 2025

Contributed by Lukas

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and befor...

#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)

25 Aug 2025

Contributed by Lukas

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and befo...

#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

18 Aug 2025

Contributed by Lukas

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and befor...

#32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)

11 Aug 2025

Contributed by Lukas

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and befor...

#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

04 Aug 2025

Contributed by Lukas

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and befor...

#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch

28 Jul 2025

Contributed by Lukas

AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the too...

#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells

21 Jul 2025

Contributed by Lukas

Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their pro...

#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process

14 Jul 2025

Contributed by Lukas

The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whethe...

#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)

07 Jul 2025

Contributed by Lukas

When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-hande...

#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down

30 Jun 2025

Contributed by Lukas

When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someon...

#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand

23 Jun 2025

Contributed by Lukas

What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you...

#24: Pass/Fail—Breaking Down the Best and Worst in Branding

16 Jun 2025

Contributed by Lukas

Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how ...

#23: Dadville—The New Rules of Being a Great Dad

09 Jun 2025

Contributed by Lukas

Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean ...

#22: Seizing the Moment—Lessons from Nike's Viral Scheffler Ad

02 Jun 2025

Contributed by Lukas

Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audienc...

#21: Slate—Why This $20K Truck Is Getting All the Attention

26 May 2025

Contributed by Lukas

In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on wha...

#20: Snipd—What Your Brand Name is Really Saying to Customers

19 May 2025

Contributed by Lukas

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only ...

#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry

12 May 2025

Contributed by Lukas

It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that br...

#18: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed

05 May 2025

Contributed by Lukas

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made cust...

#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions

28 Apr 2025

Contributed by Lukas

Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the ...

#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign

21 Apr 2025

Contributed by Lukas

If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compe...

#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025

14 Apr 2025

Contributed by Lukas

If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excerci...

#14: Simplicity—Why a "Less Is More" Approach Can Make Anything More Effective

07 Apr 2025

Contributed by Lukas

Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is f...

#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)

31 Mar 2025

Contributed by Lukas

Relationships can be beautiful, but they're also complicated. From the outside, it's easy to assume great marriages happen by luck or chemistry. But t...

#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic

24 Mar 2025

Contributed by Lukas

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you're transported back in time. But our brains don't ju...

#11: Starbucks—The Brand that Changed How the World Drinks Coffee

17 Mar 2025

Contributed by Lukas

If someone told you in the '90s that people would happily pay $5 for a cup of coffee, you probably would've laughed. Before Starbucks, coffee was just...

#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)

10 Mar 2025

Contributed by Lukas

Reality TV is everywhere, and whether you love it or hate it, you can't deny it's addictive. Millions of people tune in daily to binge-watch strangers...

#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

03 Mar 2025

Contributed by Lukas

The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes ...

#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever

24 Feb 2025

Contributed by Lukas

Amazon didn't just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat ...

#7: Comedians—The Science and Strategy Behind the Funniest People on Earth

17 Feb 2025

Contributed by Lukas

Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entert...

#6: Valentine's Day—The Surprising Economics and Evolution of Love's Biggest Day

10 Feb 2025

Contributed by Lukas

Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine's Day in...

#5: Stories—The Survival Tool Hardwired into Every Human

03 Feb 2025

Contributed by Lukas

Every day, we're surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories...

#4: Football—Why It Became America's Favorite Ritual

27 Jan 2025

Contributed by Lukas

Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting ...

#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture

20 Jan 2025

Contributed by Lukas

Thought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they origina...

#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success

13 Jan 2025

Contributed by Lukas

Some movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attenda...

#1: Frameworks—The Invisible Structure Behind Every Great Idea

06 Jan 2025

Contributed by Lukas

Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the r...

Why That Worked PREVIEW—A New Podcast You Can't Miss

30 Dec 2024

Contributed by Lukas

Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand...

#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business

30 Dec 2024

Contributed by Lukas

AI is revolutionizing the way businesses operate—but how do you harness it effectively without getting lost in the noise? In this final episode of t...

#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast

23 Dec 2024

Contributed by Lukas

Life's curveballs can leave you feeling out of control, burned out, and off your game. And when your mornings feel chaotic, the rest of your day never...

#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less

16 Dec 2024

Contributed by Lukas

Countless business owners unknowingly build a "prison" around themselves — a business that only works if they're doing all the work. Every problem i...

#204: David Kessler—Why ADHD Minds Are Exceptionally Wired for Entrepreneurial Success

09 Dec 2024

Contributed by Lukas

Running a business is hard enough without feeling like your own brain is working against you. If ADHD has you stuck in cycles of procrastination, perf...

Introducing Why That Worked – Presented by StoryBrand.AI | Coming January 6th

03 Dec 2024

Contributed by Lukas

Get ready for an all-new podcast experience! Why That Worked – Presented by StoryBrand.AI launches January 6th. Have you ever wondered why some b...

#203: Cathy Heller—How to Reimagine Success and Create Abundance in Your Life

02 Dec 2024

Contributed by Lukas

What if the secret to abundance isn't found in chasing external success but in reframing how you see and approach your life and business? For so many ...

#202: Sean Cannell—YouTube Strategies That Actually Work for Coaches

25 Nov 2024

Contributed by Lukas

BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an e...

#201: The One Thing You Might Be Overlooking That Fuels Customer Loyalty

18 Nov 2024

Contributed by Lukas

Delivering exceptional customer service can feel taxing, especially when you're juggling multiple roles in your business. It's easy to think that "goo...

#200: The 4-Part Health Check Your Business Needs to Stay Strong (Even During Explosive Growth)

11 Nov 2024

Contributed by Lukas

When your business starts to scale, growth brings new opportunities—and new complexities. As they say, "New level, new devil." While rapid growth is...

#199: Michael Hyatt & Will Guidara—How Top Coaches Are Scaling Fast with These New Frameworks

04 Nov 2024

Contributed by Lukas

If you're in the coaching business, you know it's not enough to just find clients. You've got to help them get real results that make a difference. Bu...

#198: Donald Miller Returns—The Simple Framework that Will Revolutionize the Way You Coach Small Businesses

28 Oct 2024

Contributed by Lukas

As a business coach, you might have all the passion and wisdom in the world, but if you don't have a clear, step-by-step framework, things can get mes...

#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand

21 Oct 2024

Contributed by Lukas

Feeling overwhelmed by your to-do list? Download The Small Business Owner's Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and ...

#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise

14 Oct 2024

Contributed by Lukas

How do you start charging for your advice without feeling weird about it? A lot of business owners have the expertise to coach others, but turning tha...

#195: How to Get Over Your Camera Fears and Be Yourself on Video

07 Oct 2024

Contributed by Lukas

Feeling overwhelmed by your to-do list? Download The Small Business Owner's Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and sta...

#194: Why Your Business Desperately Needs a Project Manager

30 Sep 2024

Contributed by Lukas

You've got the vision and the drive to grow your business, but there's a massive obstacle holding you back: chaos. Tasks pile up, deadlines blur, and ...

#193: Nicole Burke—How to Get Out of the Weeds and Start Delegating So You Can Scale Your Business

23 Sep 2024

Contributed by Lukas

You've built a business you're proud of, but are you spending too much time in the weeds? When small tasks pile up, you might feel like you're doing e...

#192: Kim Scott—The Hidden Cost of Being Too Nice in Leadership

16 Sep 2024

Contributed by Lukas

What's the real cost of being too nice? It's more than you might think. Many leaders, especially small business owners, fall into the trap of "ruinous...

#191: Tiffany Aliche—Why Financial Freedom Isn't as Important as You Think (And What to Aim for Instead)

09 Sep 2024

Contributed by Lukas

Many people believe that financial freedom—accumulating enough money to never work again—is the ultimate goal. But for most entrepreneurs, this dr...

#190: Amy Porterfield—Is It Time to Add a Digital Course to Your Existing Business?

02 Sep 2024

Contributed by Lukas

Are you leaving money on the table by not offering an online course? A lot of business owners feel overwhelmed by the idea of turning their knowledge ...

#189: Donald Miller—Cash Crisis? How to Generate Quick Revenue When Times Get Tough

26 Aug 2024

Contributed by Lukas

Cash flow is the heartbeat of any business. But what do you do when revenue takes a sudden hit and the money isn't coming in as expected? Whether it's...

#188: Bill Allen—Make Your Business a Force for Good in the World (Even If You're Starting Small

19 Aug 2024

Contributed by Lukas

So you've built a thriving business. You've got the airplane humming along, maybe even hitting 7 figures. But there's a nagging question in the back o...

#187: Why Your Sales Team Isn't Selling (And How to Fix It)

12 Aug 2024

Contributed by Lukas

As a business owner, you might be a sales superstar, but teaching your team to replicate your conversations with potential clients can feel next to im...

#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry

05 Aug 2024

Contributed by Lukas

You've probably heard the phrase "content is king" more times than you can count. But creating content that truly drives sales is easier said than don...

#185: Erin Meyer—The Feedback Mindset That Sets High-Performing Teams Apart

29 Jul 2024

Contributed by Lukas

As a business owner, you know that a high-performing team is essential to success. But what if your team isn't performing at its best? If communicatio...

#184: Megan Hyatt Miller—How to Win at Work Without Losing Your Soul (aka The Double Win)

22 Jul 2024

Contributed by Lukas

Let's talk about the elephant in the room for a second: the relentless hustle and grind of building a business. The entrepreneurial world can be a dem...

#183: Balancing Work & Life—How to Actually Enjoy What You Do and Love How You Live

15 Jul 2024

Contributed by Lukas

Here's a stark warning: heart disease is America's #1 killer, and stress is heart disease's #1 predictor. When your work/life balance is out of whack,...

#182: Don Yaeger—Inside the Daily Routines of the World's Greatest Achievers (And What You Can Learn)

08 Jul 2024

Contributed by Lukas

What does it take to be truly great? It's easy to think greatness is only for a lucky few. But that belief will leave you powerless—feeling that wit...

#181: Organizing Your Digital World to Banish Chaos and Make Life Easier

01 Jul 2024

Contributed by Lukas

The enemy of clarity is chaos and confusion. Not only is that true in your marketing and messaging, it's true in your everyday work. But how many time...