Most business owners dread being asked, "So, what do you do?" Not because they don't know, but because they don't know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opportunities. Whether you're networking at a conference, pitching a client, or updating your website, you need one sentence that makes people lean in and say, "Tell me more." So what makes a great first impression every time? In this episode, hosts Don and Kyle break down the formula for creating a compelling one-liner: a short, powerful sentence that clarifies what you do by highlighting the problem you solve, the product you offer, and the result people can expect. You'll hear real-time examples, get a lesson in positioning your value, and discover why a clear one-liner opens doors faster than anything else. Tune in and learn how to create the perfect elevator pitch so you never struggle to explain what you do again. -- Click HERE to attend the upcoming StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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