Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/ Most business owners waste thousands on billboards that never bring in a single lead. Why? Because they try to be clever instead of clear. When your brand isn't a household name, confusing messaging on a massive sign just becomes expensive noise on the side of the road. No one's pulling over to decode your inside jokes or admire your witty wordplay. If your billboard doesn't solve a problem in 7 words or less, it's not advertising, it's art. And art doesn't convert. So why do so many companies still get this wrong? In this episode, Donald Miller takes you through a hilarious, no-holds-barred review of real billboards from across the country. From duct tape ads to funeral home puns, Don breaks down exactly what works, what flops, and why "cute and clever" usually kills your ROI. If you want your marketing to actually make money—whether it's on a billboard, website header, or tagline—this episode will sharpen your instincts and make you rethink every word you publish. -- Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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