The StoryBrand Podcast
Episodes
#49: Francis Jones—Are You Making These 8 Beginner Email Marketing Mistakes?
19 Jun 2017
Contributed by Lukas
If you haven't gotten serious about email marketing, it's time. In this episode of the Building a StoryBrand podcast, we're going to take away the con...
#48: Caitlin Crosby—3 Powerful Lessons for Aspiring Social Entrepreneurs
12 Jun 2017
Contributed by Lukas
Imagine you see a homeless couple on the side of the road holding a sign that says "Ugly, Broke, and Hungry." You stop to hear their story and take th...
#47: Chris Anderson—6 Ways To Make Your Next Speech Absolutely Unforgettable
05 Jun 2017
Contributed by Lukas
Go on, admit it. If you're a business leader, you've stayed up late binge-watching -- no, not Game of Thrones -- but TED talks. And it's totally under...
#46: Luke Laird—An Inspiring Look at a Hit Songwriter's Creative Process
29 May 2017
Contributed by Lukas
Can you be both a disciplined, focused business leader and a deeply creative person? For us here at StoryBrand, the answer is a resounding yes. In fac...
#45: Auntie Anne Beiler—4 Ingredients You Need to Grow a Successful, Purpose-Filled Business
22 May 2017
Contributed by Lukas
If you've ever smelled that warm and buttery smell in the mall, and minutes later, had an Auntie Anne's pretzel in your hand, you're not alone. Auntie...
#44: Ernie Johnson—3 Life Lessons That Will Inspire You to Slow Down and Live Differently
15 May 2017
Contributed by Lukas
Is it possible to live a life of service and sacrifice even while pursuing a career that matters deeply? When you look at the life of sportscasting le...
#43: David McKeown—How to Predict Whether or Not Your Business Will Succeed
08 May 2017
Contributed by Lukas
What if there were a roadmap that showed you all the major milestones your business was going to hit as it grows? Wouldn't it be great to know what's ...
#42: Ian Cron—Can the Enneagram Make You a More Effective Leader?
01 May 2017
Contributed by Lukas
The better we understand people, the better leaders we'll be. And one of the best tools for understanding yourself and those around you is the Enneagr...
#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller
24 Apr 2017
Contributed by Lukas
What's the most powerful tool in the world for captivating the human brain? It's storytelling. As business leaders, sometimes we struggle to keep our ...
#40: Juliet Funt—The Brutal Cost of Overload and How to Reclaim the Rest You Need
17 Apr 2017
Contributed by Lukas
Most of us business leaders are glued to our phones. Work can feel all-consuming. We end each day fatigued and overloaded, and everything suffers as a...
#39: Chris Zook—How to Turbocharge Your Company's Growth with "The Founder's Mentality"
10 Apr 2017
Contributed by Lukas
Why do some companies stay young, agile, and competitive, while others get bogged down and decline? That's the big question that this week's guest, C...
#38: Lee Cockerell—5 Lessons from a Disney Exec to Help You Develop Amazing People Skills
03 Apr 2017
Contributed by Lukas
Why do leaders fail? It's not because they don't know what they're doing. It's usually because they've failed to listen to and develop their staff. Th...
#37: Mel Robbins—Hack Your Motivation and Accomplish More With This Surprisingly Simple Strategy
27 Mar 2017
Contributed by Lukas
Motivation is overrated. If you want to accomplish the things that will grow your life and your business, you can't rely on it. And today's guest on t...
#36: Daniel Tardy—Nine Strategies That Will Make Your Meetings More Productive
20 Mar 2017
Contributed by Lukas
Why are most meetings so awful? A lot of us leave every meeting feeling like we've wasted our time and gotten nowhere on a problem -- only to get back...
#35: Elon Musk's Biographer, Ashlee Vance—What Can Everyday Entrepreneurs Learn from the Life of Elon Musk?
13 Mar 2017
Contributed by Lukas
There's nobody like Elon Musk. As the founder and CEO of both SpaceX and Tesla (among other ventures), he is arguably the world's most visionary entre...
#34: Stephen Mansfield—10 Warning Signs of a Leadership Crash (and How to Fix Them)
06 Mar 2017
Contributed by Lukas
Why do leaders crash and burn, taking their companies and families down with them? Is it the inevitable result of pressure or a character flaw? Or can...
#33: Carrie Green—6 Steps That Will Make You a Better Entrepreneur
27 Feb 2017
Contributed by Lukas
If you're trying to start and grow a business, you know it's not an easy road. Rewarding, yes. Eventful, yes. But easy? Not at all. But like any journ...
#32: Greg McKeown—How to Live and Work with Radical Clarity
20 Feb 2017
Contributed by Lukas
According to Greg McKeown, the author of Essentialism, most of us have been living under the assumption that we can have it all -- we just have to cra...
#31: Mike Pacchione—8 Expert Tips That Will Make Your Next Speech Unforgettable
13 Feb 2017
Contributed by Lukas
For business leaders, public speaking skills are critical. Whether you're delivering a major keynote or simply leading a staff meeting, you've got to ...
#30: Lee LeFever—Why You're Confusing Your Customers and How to Fix It
06 Feb 2017
Contributed by Lukas
As business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers' persp...
#29: Chalene Johnson—How to Effectively Scale Your Business Without Losing Your Mind
30 Jan 2017
Contributed by Lukas
We're passionate about growing our businesses, aren't we? But that doesn't mean it's easy. In fact, the path of scaling a company is lined with landmi...
#28: Rachel Cruze—7 Smart Habits That Will Transform Your Personal Finances
23 Jan 2017
Contributed by Lukas
As a business leader, you'd never start a year without a working budget or a sense of your profit margin, would you? But most of us don't have the sam...
#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)
16 Jan 2017
Contributed by Lukas
If you're good at marketing, you know how to make people understand what you offer. But if you're good at branding, you know how to make people feel a...
#26: John Lowry—5 Strategies That Will Make You a Strong Negotiator
09 Jan 2017
Contributed by Lukas
A lot of us believe that killer negotiators are born, not made. But that's not true. When you know a few key strategies, you can become a great negoti...
#25: StoryBrand Productivity Schedule
02 Jan 2017
Contributed by Lukas
Welcome to 2017! If you're wondering how to make this year more productive and meaningful, try the 30-day process we walk you through in this week's ...
#24: The Best of 2016
26 Dec 2016
Contributed by Lukas
Get our best wisdom from 2016, compressed into a single episode! As we close out the year, we've selected clips from 10 conversations we've had on the...
#23: David Kinnaman—10 Expert Tips to Strengthen Your Business with Surveys
19 Dec 2016
Contributed by Lukas
As good as your gut may be about your customers, there are some aspects of your business that are too important to guess at. That's why I'm thrilled t...
#22: Nigel Green—3 Reasons Why You Should Fire Yourself This Week (Really)
12 Dec 2016
Contributed by Lukas
2017 is right around the corner. How can you set yourself up for a great year in your job? What if I said you should fire yourself? It sounds crazy, b...
#21: Amy Porterfield—4 Foolproof Ways to Improve Your Digital Marketing
05 Dec 2016
Contributed by Lukas
If you're trying to run and grow a business, you know you're going to need smart marketing tactics to get you to the next level of success. The troubl...
#20: Miles Adcox—6 Characteristics that Will Make You an Emotionally Strong Leader
28 Nov 2016
Contributed by Lukas
Can we be real with each other? Leading a business packs a big emotional punch. The stress of the day-to-day. The immense pressure to succeed. The iso...
#19: Nicole Walters—4 Surprising Ways Entrepreneurs Can Get Better at Selling
21 Nov 2016
Contributed by Lukas
Entrepreneurs, listen up. If you want to bust through that revenue plateau, you've got to get good at selling -- even if you don't think of yourself a...
#18: Jon Gordon—4 Inspiring Principles to Develop More Grit
14 Nov 2016
Contributed by Lukas
As business leaders, we throw the word "grit" around a lot. It's hard work, resilience, and toughness all rolled into one. But where does grit come fr...
#17: Ryan Deiss—4 Simple Ways to Make Your Marketing More Persuasive
07 Nov 2016
Contributed by Lukas
What do you offer your customers? Sure, you've got a product or service. But really, you offer your customers some kind of transformation. And when yo...
#16: Rory Vaden—5 Revolutionary Strategies That Will Maximize Your Time
31 Oct 2016
Contributed by Lukas
Did you wake up this morning and ask, "What am I going to get done today?" Or did you say, "How can I use my time today in a way that makes tomorrow b...
#15: Christy Wright—5 Ways Entrepreneurial Women Can Thrive and Win Big
24 Oct 2016
Contributed by Lukas
Starting a business comes with plenty of challenges. And women face a unique set of them as they become entrepreneurs. To help, Donald Miller sat down...
#14: Jeff Walker—Secrets of a Successful Product Launch
22 Aug 2016
Contributed by Lukas
You can launch a product online with hope. Or you can launch it with a plan. In the Season 2 finale of the Building a Story Brand podcast, Donald Mill...
#13: Brian Clark—How to Win Big With Content Marketing
15 Aug 2016
Contributed by Lukas
Would you propose on a first date? Of course not, but that's how many businesses approach marketing. You get a lead and immediately start asking fo...
#12: Ben Crane—5 Habits of People Who Win Big (Even Under Pressure)
08 Aug 2016
Contributed by Lukas
If we approached our jobs the way professional golfers approach theirs, we'd all be millionaires. Meet Ben Crane, a PGA Tour golf pro consistently ...
#11: Ken Blanchard—How to Cast a Vision So People Listen
01 Aug 2016
Contributed by Lukas
We have mantra at StoryBrand: if you confuse, you'll lose. We say it in reference to customers, but it's also true for your team. Businesses ...
#10: Toi Sweeney—Is Your Professional Wardrobe Hurting Your Business?
25 Jul 2016
Contributed by Lukas
Like it or not, we all judge each other by our appearances. What you wear makes an instant impression on your customers. It's up to you to define what...
#9: David Salyers—3 Ways to Deliver Value and Delight Your Customers
18 Jul 2016
Contributed by Lukas
Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the be...
#8: Canlis—Secrets of Insanely Good Customer Service
11 Jul 2016
Contributed by Lukas
Customer service matters more than ever in our super-connected world. One customer experience for your business — good or bad — may end up influen...
#7: Scott Hamilton—How to Show Up, Hit Your Goals, and Win Big
24 Apr 2016
Contributed by Lukas
What really drives true success — whether it's on the ice or in the office? In this episode, Donald Miller talks with Scott Hamilton, Olympic gold m...
#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)
18 Apr 2016
Contributed by Lukas
Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll dis...
#5: Jonathan Davis—How to Make Your Call to Action Irresistible
11 Apr 2016
Contributed by Lukas
As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover e...
#4: Claire Diaz-Ortiz—6 Steps to Accomplish More in Less Time
04 Apr 2016
Contributed by Lukas
Feel overwhelmed and overworked? Don't miss this game-changing conversation with Donald Miller and Twitter pioneer Claire Diaz-Ortiz. In this episode...
#3: Dave Ramsey—How to Be the Guide and Attract More Customers
28 Mar 2016
Contributed by Lukas
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. D...
#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
18 Mar 2016
Contributed by Lukas
Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your web...
#1: Michael Hyatt—How to Know What Your Customers Are Thinking
11 Mar 2016
Contributed by Lukas
Donald Miller talks with special guest Michael Hyatt, the seven-figure leadership blogger and New York Times best-selling author. Hyatt shares his pro...