#174: Dr. Kelly Goldsmith—Can Scarcity Make Your Marketing More Generous?

episode

The StoryBrand Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Related

recent transcribed audio

US hits out at Aus opt-out laws + The Houthis vs Saudi Arabia explained 28 min · 22 Sep 2026 · The Briefing

Bears quarterback Tyson Bagent lands in concussion protocol (Hour 4) 40 min · 22 Sep 2026 · Rahimi & Grote Show

TAFS Unplugged: Iceage 14 min · 22 Sep 2026 · The Adam Friedland Show

'Lanterns' Episode 6 Deep Dive | House of R 1h 41m · 22 Sep 2026 · House of R

Money, money, money 23 min · 22 Sep 2026 · The NPR Politics Podcast

Stocks Close Mixed, US Team Met with Iranians, More 6 min · 22 Sep 2026 · Bloomberg News Now

Report any issue

Source

Recorded11 Nov 2019

Publisherstorybrand.libsyn.com ↗

Handlerec:7966608

Show notes

What will your customers lose if they don't make a timely decision to buy your product or service? That's the power of scarcity, and it's one of the oldest tools in the marketer's box. But how has this seminal marketing principle evolved now that the way people consume has changed so dramatically? That's why we're excited to welcome Dr. Kelly Goldsmith to the podcast. She's an award-winning Yale-educated behavioral scientist (and former Survivor contestant) who examines scarcity's seemingly paradoxical effects. You'll rethink what scarcity looks like in your marketing after this.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in