Entrepreneurs are wired to constantly come up with new ideas. But sometimes creative juices can cause your business to get pulled in multiple directions, making you a jack of all trades and a master of none. Even worse, it kills your company's potential to hone in on the products and services that actually boost revenue. In today's episode, Donald Miller talks with board-certified art therapist, Jocelyn Fitzgerald, about how a controlling idea can help her take advantage of the opportunities right in front of her. Don and Jocelyn discover that there's a product she's already selling that could massively impact her bottom line when she applies the concept of a controlling idea. Listen in to discover how a controlling idea can help you stay focused and not overlook the business opportunities right under your nose. Learn more about Jocelyn Fitzgerald at JocelynFitzgerald.com. -- TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND OUT WHAT'S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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