Ever catch yourself complaining about how much you paid to sign up for a race? Here's the inside story. Phil Dumontet is a 2:42 marathoner, the founder of Boulderthon, and the CEO of race management and timing company Brooksee. Personally, I believe Brooksee's timing technology is going to revolutionize road racing in the future. In this episode, we talk about: The day-to-day of a racing management company CEO: managing races, training teams, and building partnerships Race marketing and differentiation, with a look at Portland and Boulderthon's strategies Race planning, permitting, and the economic impact Boulderthon has Requests runners have of races, like bringing Grammy Award-winning artists to the after-party Reducing race entry fees, exploring membership models, and increasing loyalty programs Race timing technology, including RFID mats and handheld devices Improving spectator experience at endurance events using real-time data and tech Want to win some of our favorite running tools? Enter our 10 million download giveaway here! Links & Resources from the Show: Phil on Instagram Phil on LinkedIn Check out Boulderthon and sign up for a race Brooksee's website: Get $15 off the Las Vegas Marathon, Portland Marathon, Mesa Marathon, or REVEL Race Series through the day of the race (or end of 2024 for REVEL) with code JASON15. Get the Season Planner Worksheet for better planning and faster racing Enter the 10 million download giveaway! Thank you to 2Before! We are supported by 2Before, a powerful sports supplement made from New Zealand Blackcurrants designed to increase endurance, manage inflammation, support immunity, and promote adaptation. 2Before helps to boost performance by increasing blood flow, making it more efficient for the body to pump oxygenated nutrient-rich blood into the muscles. So, if you want to try to boost your performance and immune system, use code JASON for 30% off 20 packs and multi-serve packs at 2Before.com. Thank you to 2Before for supporting Strength Running! Thank you MOBO Board! Invented by renowned physical therapist Jay Dicharry, MOBO helps you stabilize your stance with an innovative rocker board that's set up on two fins. The design effectively forces you to drive your big toe into the board to improve your stability. I was pretty arrogant going into my first session on the MOBO Board. How hard can it be to balance, right? Well, I was humbled pretty quickly! Even if you're a good runner, better balance, stability, and proprioception is going to help you have a more powerful stride and prevent more running injuries. You'll learn how to improve the efficiency of the kinetic chain from your hip to your big toe. Because as Jay likes to say, it's not just how strong you are, but how well you use that strength. I was recently at a weekend physical therapy workshop (lol I was the only running coach) and learned how important (and rare) this simple movement is. Save 10% with code STRENGTHRUN10 at checkout at moboboard.com.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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