What if you could get all the energy of a pre-workout or energy drink — without the bloat, the bubbles, or the $6 price tag? Richard Mumby, CEO of Wip Energy, is betting the answer fits in the palm of your hand.In this episode of the Strong New York Podcast, host Kenny Santucci sits down with Richard to break down why Wip's clean caffeine pouches are disrupting a multi-billion dollar industry — and why 85% of Americans who already consume caffeine daily are ready for something smarter.In this episode, we cover:- Why energy drinks are losing ground to caffeine pouches — and what makes the pouch delivery system so effective- The truth about caffeine: how much is too much, and why it's one of the most studied and beneficial ingredients in the world- How Wip went from a 2-year stealth formulation phase to hitting 10,000+ retail doors (Wawa, Murphy's, Quick Trip, and more)- The CEO's journey from Wall Street finance to leading a next-gen consumer brand- Why your mindset matters as much as your macros — and the powerful lesson Richard learned watching his 83-year-old father give himself a pep talk- The untapped consumer: why Wip isn't just for gym-goers, but for everyone hustling through a demanding dayPlus: Richard and Kenny talk about the upcoming Strong New York event (September 26th at The Glass House), influencer marketing strategy, festival season, and what's next for Wip.CONNECT:Follow Richard: @rpmumbyFollow Wip Energy: @wipenergyFollow Kenny: @kennysantucciFollow Strong New York: @strongnewyorkThis episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors!This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by visiting marekhealth.com. Use code KENNY at checkout for 10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.

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