This week, Kenny sits down with Jake Steinfeld — the man who literally invented the personal training industry.Jake opens up about losing his home in the LA Palisades fire, why he still trains at 4:15am every single day, turning down Nike before they created "Just Do It," and the anonymous poem that shaped his entire life philosophy from age 14.From posing with the Village People to doing stunt work as The Incredible Hulk, from Cold Calls in Hollywood to building a fitness empire seen in 90+ countries — this episode is a masterclass in betting on yourself when nobody else will.In This Episode:How Jake created personal training as a profession (there was no blueprint)The steroid decision at 19 that changed everythingLosing his home in the Palisades fire & what he grabbed on the way outWhy he turned down Nike's offer to buy "Don't Quit"GLP-1s, fitness culture, and what the industry gets wrongThe mindset behind never missing a workout — everBody by Jake Radio & what's coming nextCONNECT:Follow Jake: @bodybyjakeFollow Kenny: @kennysantucciFollow Strong New York: @strongnewyorkThis episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors!This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by visiting marekhealth.com. Use code KENNY at checkout for 10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.

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