In this episode of The Strong New York Podcast, host Kenny Santucci sits down with Christian Toetzke, the visionary founder and CEO of HYROX—the global fitness race that's redefining competition. Christian shares the incredible story of how HYROX evolved from a niche pop-up to an international movement with nearly a million participants worldwide.They dive into the inspiration behind the hybrid fitness concept, the challenges of scaling massive events across continents, and how the team navigated the pandemic to come back stronger than ever. From business strategy to community impact, Christian offers a rare inside look at what it takes to build a brand that's changing the fitness landscape.Whether you're an athlete, entrepreneur, or fitness fan, this episode is packed with motivation and insight. Tune in to hear how HYROX is raising the bar—and how you can be part of the movement. Listen now and get inspired to #LiveFit with HYROX.00:00 Introduction and Sponsor Message00:19 Meeting Christian Toetzke: The Birth of Hyrox01:00 Creating the Hybrid Athlete01:56 The Purpose Behind Hyrox03:34 The Genesis of Hyrox07:19 Navigating the Challenges of COVID-1912:21 Post-COVID Success and Expansion15:42 Future Plans and Innovations18:32 Entertainment Value in Sports19:26 Consistency in Hyrox24:25 Natural Movements and Inclusivity27:04 Celebrity Participation and Community Impact30:20 Logistics and Future Plans35:42 Conclusion and Final Thoughts

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