Traci Jeske is the director of En Vogue Stylist, and an internationally certified personal stylist based in Italy. "Blending Italian la dolce vita with her flair for fashion and style Traci takes her personal life experiences, living in Australia, working in Dubai, London and abroad, overcoming an eating disorder and her experience of over 30 years in the fashion industry to help women find their unique style." At the beginning of her personal styling business, Traci quickly realised that just having a social media page and a website was not enough of a marketing plan to successfully attract clients. So Traci found mentors, courses and external support to help her build brand awareness and credibility; 2x marketing objectives that became pivotal in her ability to grow her business internationally. Business owners working for themselves, like most stylists, often miss out on the dynamic engagement with other people to generate ideas, talk through strategies and stay motivated. This is why Traci reached out to mentors and marketing coaches; Her success is partly due to her ability to identify and build a team of experts around her. This interview is another great reminder that success happens over time, you don’t have to go it alone, and if you stay consistently on task with your marketing, you will build the business of your dreams, whatever that looks like to you. If you love learning new ideas and hearing other stylists share their business lessons, please join us every month for ‘Tea & Chats’: Styling Business Masterclasses on Zoom. You can join us via our private FB Group @StylingAdvisoryCommittee

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