Understanding your audience is at the core of creating a successful business in today’s fast-paced world. It’s become easier and easier for audiences to move on if they feel that a brand doesn’t really try to understand what they need. Jeffrey Shaw, the author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible, joins John Livesay about this essential element of catering to your audience. Businesses can’t grow if they don’t find ways to keep up with their audience. Let Jeffrey take you through how you can best work towards creating a full-fledged understanding of what your audience wants from you.Wanna Host Your Own Podcast?Click here to see how my friends at Brandcasting You can helpGet your FREE Sneak Peek of John’s new book Better Selling Through Storytellinghttp://sellingsecretsforfunding.us9.list-manage.com/subscribe?u=655c123123cd21ff7a24d914e&id=6f12bc74af John Livesay, The Pitch Whisperer Share The ShowDid you enjoy the show? I’d love it if you subscribed today and left us a 5-star review!Click this linkClick on the ‘Subscribe’ button below the artworkGo to the ‘Ratings and Reviews’ sectionClick on ‘Write a Review’Love the show? Subscribe, rate, review, and share!Here’s How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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