Do you know what your competitive edge is? It’s what sets you apart from your competitors and attracts customers. In this episode, Jose Palomino, CEO of Value Prop Interactive and expert in value proposition, defines what competitive edge and how you can determine what it is for your business! He gives tips on making the most of your operational advantages and turning them into customer magnets. Want to learn more? Jose also discusses The Competitive Edge Program, which walks people through designing, deploying, driving, and getting those incremental wins that set you apart—in less than 12 months. Find out more about Value Prop’s powerful new program and how it can help you win more business!WANNA HOST YOUR OWN PODCAST?Click here to see how my friends at Podetize can helpGET YOUR FREE SNEAK PEEK OF JOHN’S NEW BOOK BETTER SELLING THROUGH STORYTELLINGBetter Selling Through StorytellingJOHN LIVESAY, THE PITCH WHISPERERSHARE THE SHOWDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here’s How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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