If you want to learn more about the neuroscience behind selling, this is the episode for you.Fergal sits down with Silvia Li, founder of BrainSells Global, a company that blends neuroscience, co-creation, and commercial strategy to help companies close deals faster.Silvia shares her unique journey from helping her father’s import-export business at age 10 to transforming the sales strategies of Fortune 500 companies. She chose sales as her career path, driven by a fascination with human connection, trust, and the psychology behind buying decisions.Silvia challenges the traditional hunter vs. farmer sales mindset and shares how co-creation, neuroscience, and autonomy are reshaping modern sales.She speak about the power of feedforward over feedback and unpacks strategies to overcome client radio silence and accelerate deal velocity.Timestamps:00:00 Intro to Silvia Li00:56 Selling at the age of 1002:18 Transition to a Sales Career04:08 The Hunter vs. Farmer Debate07:12 Building Skills and Crafting a Sales Career08:58 The Birth of Brain Cells Global11:21 Co-Creation and Client Engagement16:19 Asking Different Questions19:21 The Concept of Feed Forward23:02 Shortening the Sales Cycle27:16 Building Trust with Neuroscience32:07 Get in touch with SilviaMake sure as always to share this episode with someone who you think will find it helpful and rate the show if you enjoyed!Connect with Fergal:Website: www.sysvelocity.comContact: Get In TouchLinkedIn: Fergal O’CarrollLearn how to boost client retention and revenue with Fergal’s Key Account Planning WorkshopsConnect with Silvia:LinkedIn: Silvia LiBrainSells: https://brainsells.com/

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