In this episode of the Supply Chaney podcast, Nathan Chaney interviews Amrita, co-founder and CEO of Sotira, a company focused on reverse logistics and sustainability in the supply chain. They discuss Amrita's entrepreneurial journey, the evolution of supply chain challenges, and the importance of technology in addressing overstock and sustainability issues. Amrita shares insights on their business model, go-to-market strategy, and the need for more young innovators in the supply chain space. The conversation highlights the dynamic nature of supply chain management and the critical role of social impact in business today.Chapters00:00 Introduction to Social Impact in Supply Chain02:48 Amrita's Journey and Entrepreneurial Spirit05:53 The Evolution of Supply Chain and Sustainability08:49 Building Sotira: The Business Model12:01 Challenges in Reverse Logistics14:49 Market Dynamics and Corporate Responsibility17:58 Go-to-Market Strategy and Thought Leadership20:56 Advice for Aspiring Entrepreneurs23:47 Future Vision for Sotira and the Industry26:50 The Role of Young Innovators in Supply Chain Surgere is the official sponsor of The Supply Chaney Podcast for 2025. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.

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