In this episode of the Supply Chaney podcast, Nathan Chaney interviews Jochum Reuter, a seasoned professional in the supply chain and logistics sector with a focus on sustainability. They discuss Jochum's background, the importance of education and sales in the industry, and the evolving landscape of supply chain visibility and sustainability. Jochum shares insights from his extensive travel experiences and his work with BigMile, a company dedicated to measuring CO2 emissions in logistics. The conversation highlights the growing demand for sustainable practices in business and the necessity of measuring and analyzing emissions to drive change.Chapters00:00 Introduction to Sustainability in Supply Chain02:48 Jochum's Background and Career Journey05:21 Cultural Insights from Growing Up in the Netherlands08:04 The Role of Sales in Education and Customer Engagement10:33 Sports and Hobbies: A Glimpse into Jochum's Life13:26 The Importance of Simulation in Learning15:58 Building a Successful Sales Organization18:44 Engagement with Professional Communities21:00 The State of Supply Chain Visibility23:42 BigMile's Role in Measuring CO2 Emissions26:38 The Shift Towards Sustainability in Business29:10 Final Thoughts on Sustainability and Business Strategy Surgere is the official sponsor of The Supply Chaney Podcast for 2025. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.

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