Every Business Tells a Story

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Recorded22 Nov 2013

Publisherfeeds.buzzsprout.com

Handlerec:14042629

Show notes

The art of storytelling isn't just for movies and works of fiction. Celebrated screenwriting guru Robert McKee, whose students over the years have included more than 50 Academy Award winners, explains how the elements of story can help businesses to enact change within the organization, attract investors, market and advertise products, and cope with crises that threaten to destroy a company's public image.

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