Most people recognize the Nike Swoosh. Few know the incredible story behind how it came to exist.In Part 4 of our Nike series, Daniel Wood follows Phil Knight through one of the most defining chapters in the company's history. Blue Ribbon Sports is growing rapidly, but behind the scenes, the business is hanging by a thread. Banks are pulling credit, shipments keep arriving late, and the partnership with Onitsuka is beginning to collapse.Faced with losing everything, Phil realizes there's only one path forward.Create his own brand.This episode tells the remarkable story of how Nike was named, how the iconic Swoosh was designed for just $35, and how one of the world's most recognizable brands emerged from uncertainty, risk, and relentless determination.You'll also discover how a Japanese manufacturing partner, a new financing relationship, and one bold decision gave Nike the opportunity to compete with industry giants like Adidas and Puma.In this episode, you'll discover:✔ Why Blue Ribbon Sports could no longer depend on Onitsuka✔ How Phil Knight secured funding when his bank walked away✔ The Japanese partnership that helped launch Nike✔ The true story behind the Nike name✔ How the famous Nike Swoosh was created for only $35✔ Why the Nike Cortez became the company's first breakthrough shoe✔ How athlete sponsorships helped Nike challenge Adidas and PumaThis is the story of a company taking control of its own future.If you've ever faced uncertainty in business, struggled with difficult partnerships, or wondered what it takes to build an iconic brand, this episode offers lessons that remain just as relevant today.🎁 Free Gift for ListenersJoin the Swedish Wealth Institute Community and connect with entrepreneurs from around the world.Start with a complimentary two-week trial through the link below.https://event.financialfreedomsummit.online/wealth-creation-movement-sp-4974✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.👉 Join the SWI community: www.swedishwealthinstitute.com 👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook👉 Follow SWI on social media: Instagram | Linkedin | Facebook⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.

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