Buy Scott’s book “The Four” and his others here.“Old media has basically been co-opted into being the investor relations PR department for big tech” - Scott Galloway(click to tweet)Scott Galloway is here today to talk about his new book “The Four,” which discusses the major four tech companies, Apple, Google, Amazon, and Facebook, and the ramifications of the world we live in.In the process, we talk about how marketing works in today’s information economy, why irrational urges are the best space to work in because they provide massive margins, how Google has come to replace God in our lives, and why the more boring, less sexy industries are often the best opportunities to make good money.Learn about all of that and more on this episode of The Tai Lopez Show!Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!“The question we have to wrestle with is: Is what is good for the consumer always good for society?” - Scott Galloway(click to tweet)Points to Keep In MindAmazon does a very good job of dominating the news cycle with features announced carefully for this purpose, sometimes more for the purpose of the PR than for the feature itselfOld media has basically been co-opted into being the investor PR department for big techTraditionally, companies would try to under promise and over deliver. Because of the current news cycle, the reverse is the case with big techThe big four tech companies are getting to the point where they are starting to effectively replace religion in our livesBig tech is bringing very complex moral questions with it80% of our phone time is spent in app, and 6 of the top 10 apps are owned by one company: FacebookMost of the money spent on advertising is with big tech companiesAs tech does better, it lowers prices, the reverse of the trend we see in traditional companiesPeople now look to Google for truth, rather than traditional sourcesThe question we have to wrestle with is: Is what is good for the consumer always good for society?We’ve had job destruction in the past, we’ve just never had companies as good at it as big tech is todayOur evolutionary instinct is to want more, because lack causes starvation. But in the current first-world dynamic of plenty, this has some unintended consequencesIrrational urges on the part of the consumer can lead to massive marginsMore households have a recurring revenue relationship with Amazon Prime than voted in the 2016 presidential election or have a landlineBrands may need to start to open stores to maintain their irrational marginsThe more boring the industry, the higher the potential ROITaiLopez.com/TheFourSee omnystudio.com/listener for privacy information.

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