Visit NetSuite.com/TAI to get invaluable insights and a your FREE guide, “Seven Key Strategies to Grow your Profits.”Go to stamps.com, and click on the microphone at the top of the homepage and type in TAI—to get a 4-week trial plus free postage and a digital scale without any long-term commitment.Get 10% off your first month of Better Help at betterhelp.com/tai“Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner” - Tom Bilyeu(click to tweet)Today we’re talking with the founder of Quest Bars about how he was able to build a health bar empire. Quest Bars sell 1.5 million bars per day, and today he is giving us a behind the scenes view of what it takes to do something on that scale, and just importantly, what it feels like to achieve the much success.Tom places a tremendous amount of emphasis on where your self esteem comes from. If your self esteems comes from being right, you will feel too threatened to admit when you’re wrong, and learn from it. But if your self esteem instead comes from the idea that you are an incredible learner, the best learner in any room, you will be willing to admit when you’re wrong.Just like he says, your behavior is driven by your identity. So the process of defining to yourself what your own identity is, will change your behavior, and in fact is one of the most powerful ways to change your behavior to be what you want it to be.Learn how to achieve incredible success in whatever you plan to do in life, on this episode of The Tai Lopez Show!Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!“When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves” - Tai Lopez(click to tweet)Points to Keep In MindWhat you build your self esteem around mattersMost people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learnerBeing a constant learner is the only way that you are going to achieve great thingsMake your goal the adventure, rather than being rightInfluencers are a powerful way to launchBusiness partners are like a marriage: You need to really, really know the person before you agree to anythingWhen you do a really good influencer campaign, people will start going into stores, expecting them to be sold there, and asking about it, which will pressure the stores to stock your productSay no to stores who want to carry your product, keep building online, evangelize your customers until they love you, and then in a year or so you can negotiate a deal that’s much better for youWhat you chase moves away from you, and what you deny moves closer. So attract what you want, but don’t too much of a chaserYou have to play the long gameWhen your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselvesYou should believe that you can learn to do literally anythingBehavior is driven by identityMake your identity what you want it to be, and your behavior must followUse mentors instead of constantly trying to reinvent the wheelSee omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related