Product innovation in dentistry from dentists improves daily workflows. In Episode 33 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke talks with Dr. Paul Moore — Irish dentist, early CBCT/CEREC adopter, CEREC trainer since 2001, and co-founder of DentalOrganiser/Steiriliu (Irish for “sterilise”).Origin Story: UK-born (Walsall), qualified Sheffield 1981; practiced Devon → Galway (20+ years); built award-winning practice (Best Dental Practice/Technology/Marketing Ireland). Now part-time prosthodontics.Tech Early Adopter: First in Europe with i-CAT CBCT; first CEREC practice in Ireland; CEREC trainer 2001. Digital transformed communication, prep, and case acceptance.Product Journey: Solved block inventory chaos → developed silicon Butler line (BurButler, BlockButler, LaminateButler, VisionButler reusable lip retractor). Focus: autoclavable, color-coded, efficient organization; reduces waste, cross-infection, and costs.Innovation Process: Concept → prototypes (silicone molding + scanning) → professional designer → regulatory/testing → small distributors → global reach (e.g., A-dec Worldwide in the US).Philosophy: Simple ideas solve big problems (e.g., flexible, visible storage; comfortable retractors). Prioritize comfort, cost savings, and environmental impact; family support is essential.Dr. Moore’s takeaway: Dentists spot inefficiencies best — turn ideas into practical tools that save time, money, and improve care.Visit steiriliu.com or dentalorganiser.com.

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