Episode 39: The Art of Content Curation

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Recorded19 May 2020

Publisherheather-harrington-9ej6.squarespace.com ↗

Handlerec:10249206

Show notes

We've spent a lot of time discussing the importance of content creation for lawyers who want to become and remain thought leaders. But what about content curation? Jay and Tom deconstruct a tried and true—and highly recommended—component of thought-leadership marketing to help fortify your position as industry expert. What is content curation, and what are some specific examples? Why is curation a vital component to an attorney's content marketing program? How does one know what to share...and where to find it? What is the appropriate mix or ratio of curated content relative to created content? What "curation hacks" exist to make this easier on busy lawyers and legal marketers?

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