Episode 40: Social Platforms + Thought Leadership—a Powerful Combination, with Adrian Dayton

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Recorded02 Jun 2020

Publisherheather-harrington-9ej6.squarespace.com ↗

Handlerec:10249205

Show notes

Social media activity, content creation, and content consumption have all gone through the roof during the COVID-19 crisis. Adrian Dayton, founder and CEO of Clearview Social, joins Jay and Tom to make sense of what is happening with thought-leadership marketing at this moment, and why it matters. Issues addressed include: - The massive amount of activity happening on social networks - How thought leadership shared on platforms such as LinkedIn and Twitter leads to new business - What ROI lawyers can reasonably expect from their activities on social platforms - The importance of employee advocacy

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