Episode 45: The “Expert’s Expert” on Positioning a Practice, with David C. Baker

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Recorded14 Jul 2020

Publisherheather-harrington-9ej6.squarespace.com ↗

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How do you position a practice? How does narrow positioning tip the power dynamic in an attorney/client relationship in your favor? To answer these questions and more, Jay and Tom welcome David C. Baker to the show, who the New York Times called the “expert’s expert.” You will learn a ton in this insight-packed episode, including: - The power of narrow positioning to generate clients and higher fees - The difference between vertical and horizontal positioning - How to find more time to create thought leadership (hint: raise your rates) - How to not act like an expert

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