In anticipation of Jay's forthcoming book, The Productivity Pivot, Jay and fellow author Tom discuss the pros and cons of writing a book as a component of a broader thought leadership program. As a former attorney who will soon publish his second book (and has already started his third!), Jay provides his own experiences about the rewards and rigors of authoring a book to delve more deeply into a narrowly focused area of subject matter, along with those he has discovered by interviewing, following and reading fellow attorneys-turned-author. Listen to discover how to best plan for the project, both in its development/authorship and in the pre-marketing, launch and post-marketing phases. Learn how he and fellow authors find the time in their otherwise busy schedules to devote to writing a book, and why the rewards far outweigh the sacrifices in time. Consider Jay and Tom's insights on how to properly set expectations and maximize the project's ongoing value in perpetuity. Join the discussion as Jay and Tom review the 10 things every lawyer should consider before writing a book.

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