Episode 48: Why Analytics Matter (and Why They Don’t)

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Recorded18 Aug 2020

Publisherheather-harrington-9ej6.squarespace.com ↗

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Show notes

As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in order to improve the ROI on your efforts. They discuss: - The different types of analytics available on different platforms - What data matter and what don’t matter all that much - How to use data to improve your marketing and business development efforts - What signals to look for as you progress from rookie content creator to preeminent authority in your field

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