Episode 50: Get Creative with Your Content Format and Styles

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Recorded03 Sep 2020

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Show notes

If you’re tired of getting the same old results with your thought-leadership marketing efforts, try implementing some fresh new ideas. In this episode, Tom and Jay discuss some ways to change up your approach to content in order to create more engagement with your readers, listeners, and viewers. They address: - Various writing formats outside of the typical “intro, background, analysis, conclusion” style that most legal articles utilize - The value of writing in a less formal style by using the first and second person - The importance of reading outside of your area of expertise in order to open yourself up to new ideas

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