Episode 51: What We’ve Learned and What’s Next: COVID-19 Content Onslaught Post-Mortem

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Recorded15 Sep 2020

Publisherheather-harrington-9ej6.squarespace.com ↗

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The COVID-19 pandemic ushered in unprecedented demand for legal thought-leadership content. As we head toward the fourth quarter, the content onslaught has subsided, so we thought it was a good opportunity to see what lessons we could derive from the content onslaught. In this episode, Jay and Tom look back with an eye toward optimizing content marketing moving forward, and discuss: - The renewed challenge of topic selection - Making time for content creation when it feels less urgent - Assessing content formats and analytics - Why differentiation is more important than ever - Content remains king

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