Episode 52: Is It Time to Rethink Your Positioning?

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Recorded22 Sep 2020

Publisherheather-harrington-9ej6.squarespace.com ↗

Handlerec:10249193

Show notes

Positioning yourself and your practice is all about narrowing your focus to the point where you can say “I do x practice for y market.” In this episode, Jay and Tom discuss the challenges lawyers have in narrowing their focus, the benefits they’re missing out on, and how thought leadership fits into the equation. Issues addressed include: 1. The problem positioning helps solve. 2. The benefits of narrow focus 3. What stops lawyers from focusing 4. Tests of your positioning

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