We're now more than six months since attorneys were forced to forgo traditional forms of business development and marketing and turn their attention to content and thought leadership marketing. How's it going so far? Now is the time to evaluate what's working, what's not, and to respond by adjusting your content strategy for the fourth quarter of this year and the first quarter of the new year. Here are five common mistakes that can get in the way of achieving content marketing success. Listen in as Jay and Tom dive deep into each and address how to turn things around going forward: 1. Lack of consistency 2. Content is too general 3. Too much analysis, not enough actionable advice 4. Headlines aren't door openers 5. The promotion strategy is lacking

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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