Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

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Recorded27 Oct 2020

Publisherheather-harrington-9ej6.squarespace.com ↗

Handlerec:10249188

Show notes

Laura Frederick is the Managing Attorney at Laura Frederick Law, a boutique law firm in Austin, Texas that helps businesses with vendor contracts. Having just recently launched an aggressive and committed thought leadership program on LinkedIn, Laura joins Jay and Tom to discuss her recipe for success, including: —How focusing on a narrower niche actually generated more inbound opportunities —What she changed in August, and how that led to 6,600% growth in one key metric on LinkedIn —Her advice and tips for attorneys looking to be more committed to LinkedIn —The art of giving, as opposed to "marketing" —The roles visuals play in generating audience engagement —If, how and when to measure campaign ROI

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