There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s not to be confused with other short-term, in-your-face marketing tactics. In this episode, Jay and Tom discuss some common misconceptions about thought-leadership marketing, describe what it is and is not, and attempt to set some realistic expectations. Among other things, they discuss: - How thought-leadership marketing is more like farming than hunting - How thought-leadership marketing generates new business leads, but not in the way most think about “lead generation” - Why it’s critical to create a digital footprint consisting of your content - The difference between “tricking” your audience and “enrolling” your audience - Why thought-leadership is no substitute for business development

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related