Tom asks Jay to describe a newly discovered approach to LinkedIn that attorneys who aspire to become thought leaders should explore: the value of writing daily posts on LinkedIn. Jay shares his methodology and the impact its having on his engagement and reach on LinkedIn, specifically: How this differs from strategies used by marketers in the past How this will make you a better writer and more thoughtful practitioner How daily posts are naturally engineered to better engage with an audience The math and science that make this approach work, and how it will grow your network The advanced techniques that maximize exposure and audience engagement The knowledge management system that allows you to share your best ideas and influence conversations

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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