Episode 64: Getting to 20,000+ Followers on LinkedIn, with Patricia Baxter

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Recorded22 Dec 2020

Publisherheather-harrington-9ej6.squarespace.com ↗

Handlerec:10249181

Show notes

What does it take to grow a network of 20,000 followers on LinkedIn? In short, consistency, creativity and generosity. In this episode Patricia Baxter, managing partner of Morgan & Akin’s Philadelphia office, discusses reaching the 20,000-follower threshold with Jay and Tom. It’s not a vanity metric—it’s a reflection of concerted effort to create great content and deliver value to an audience. Among the issues discussed include: - How long Patricia has been active on LinkedIn (not as long as you might think) - Her approach to content creation - How often she posts - The systems, processes and people she uses to help her manage her active LinkedIn presence

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